Your story

LocalTable’s CSA structure has been designed in response to the preferences we uncovered when we undertook market research in April/May 2017.

The information we gathered guided us in making decisions like how much to charge how often and when to deliver. We also found out what you think is important, so we can make sure we meet your expectations.

Being a subscriber of a CSA requires a few changes in the way you think about food, but your responses to our questions have shown us that you value the things that a CSA represent: freshness, paying a fair price to the grower and eating food that is grown following organic principles.

You have also told us that you value these things more than price, more than convenience and more than discounts. You’ve told us that you are ready to change.

Change can be uncomfortable, but we will help you. And when you discover the benefits that eating locally grown fresh fruit and vegetables brings you, you will be so glad you did.

Here are some of the results from our research that helped us get to know you:

We asked you how often you shop for fresh fruit and vegetables.

Once a week 45%
Twice a week 40%
More than twice a week 10%
Once a fortnight 6%

We asked you how much you spend each week on fresh fruit and vegetables and how many people you shop for.

Average spend $63
Most people spend $55
Average spend $23 per person
Most people spend $20 per person
  • Up to $50
  • $50 to $100
  • Over $100
  • 1 person
  • 2 people
  • 3 people
  • 4 people
  • 5 people
  • 6 people
  • more than 6

We asked you where you currently buy your fresh fruit and vegetables.

Supermarket 86%
Local green grocer 36%
SAGE Farmers Market 24%
Other weekend market 25%

And this is what we found when we looked at people who only buy their fresh fruit and vegetables from one place.

  • Supermarket only
  • Green grocer only
  • Farmers market only
  • Weekend market only

Then we asked you what you consider when you buy your fresh fruit and vegetables.

We didn’t see this coming…

Freshness 87%
Where it comes from 62%
Price 60%
Buying in season 60%
Buying direct from farmers 42%
Convenience 36%
Discounts for bulk purchase 14%

We asked you to tell us how important it is to you that your fresh fruit and vegetables are locally grown.

  • Very important
  • Kind of important
  • Not important

And how important it is to you that farmers get a fair price.

  • Very important
  • Kind of important
  • Not important

We asked if organic certification is important to you.

  • Very important
  • Kind of important
  • Not important

Or if fresh fruit and vegetables that is organically grown, but not certified is important to you.

  • Very important
  • Kind of important
  • Not important

Then we asked you the same question we asked earlier about things you would consider, if you could buy a weekly box of locally grown fruit and vegetables.

We’re still trying to understand some of these results! But what an interesting comparison with the question about your current considerations.

Freshness 61%
Where it comes from 37%
Price 47%
Buying in season 40%
Buying direct from farmers 51%
Convenience 37%
Discounts for bulk purchase 16%

When we asked you if you would pay in advance for locally grown fruit and vegetables, we were pleasantly suprised.

  • Yes
  • No

Not only that, you said you'd be willing to pay in 4-weekly instalments.

  • Every 4 weeks
  • Every 8 weeks
  • Every 12 weeks
  • Less than 4 weeks

It’s been great getting to know you through the prism of statistics. Now, we’re looking forward to getting to know you personally!